Yes, unchecked autoresponders and chat bots can rob your company of meaningful relationships with customers.īelow, we’ve compiled some of the smartest ways you can introduce and maximize automation to help people-you, your team, and your customers-do more, not less. The real problem with customer support automation lies with an over-reliance on technology to do the jobs best left for real, live people.Ĭertainly, it’s dangerous to approach automation with a set-it-and-forget-it mentality. The question: is it true? As with most complex topics, yes and no. Originally penned by Paul Graham in 2013, that line has become a rallying cry for start-ups and growing businesses to stay human rather than automate. Discover how you can introduce or improve customer service automation, without hefty investments in AI and machine learning… while still staying human.
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